Drivers of Regional Destination Competitiveness: A DEMATEL – Fuzzy TOPSIS Approach

This paper aims to explore a conceptual criteria framework for measuring tourism destination competitiveness at the regional level fill existing gap in literature. study was conducted East Nusa Tenggara (NTT) Province of Indonesia, by developing tailored set specific backdrop through rigorous literature review and in-depth interviews with experts. Moreover, hybrid MCDM approach combining DEMATEL Fuzzy TOPSIS techniques employed analyze interrelationships importance rankings developed measurement criteria. research six-factor twenty-three indicator deemed relevant assessing level. The six factors comprise attraction, general infrastructure, superstructure, management, price competitiveness, government policy. analysis revealed policy be most influential factor, whilst attraction rendered important one. Results from present indicators as natural accessibility port accommodation, image destination, priority towards sector. Findings this provide valuable insights terms proposing policymakers blueprint that offers critical inputs medium long-term strategies.